By now, the chip shortage has been going on for longer than many people may think and has affected pretty much everyone in different ways. You might have tried to purchase a product and either got the message that severe delays would occurr or si...

Even though Evs have been around for a while now, it's just in the last two years that every major automaker started a proper race to catch up with Tesla and possibly outrun the rest of the competition. And while initial forecasts predicted that ...

I have discussed before about how automotive companies nowadays develop extremely complex customer journeys to promote brand loyalty as the competition in the market gets fiercer and just building beautiful and fast cars is not sufficient anymore....

Just a few days ago we witnessed the presentation of an exciting new project in the luxury automotive landscape. The fully electric hypercar Fulminea, already teased a few months back by Automobili Estrema, a new company established near Modena at...

In 2020, after a generally positive start of the first quarter, the world has been hit by the proverbial Black Swan. The pandemic changed profoundly our lives and, in many instances, has accelerated dynamics that were already developing in numerou...

When a new car is unveiled, the first characteristic we appreciate is its design. It is our first point of contact with a car. The aesthetics language always carries the signature of a well-known Chief Designer who gives the direction and heads an...

Ferrari just held the Annual General Meeting of Shareholders, and the Exor CEO and current Ferrari CEO John Elkann gave some important statements. The most-reported these days has certainly been the one about the release of a full-electric model b...

Coachbuilding is one of the most interesting aspects of the luxury automotive industry. It is deeply rooted in the origins of the automotive industry when automakers did not have production series models and clients went directly to coachbuilders ...

The luxury automotive segment is an extremely competitive niche, with just a few strong players and very high entry barriers. Over the last 30 years, many tried and very few succeeded. While electrification is partially lowering such barriers on t...

Nowadays, the creation and development of a true comprehensive brand experience are two of the most important factors in an Automotive Manufacturer’s strategy. Throughout the decades the objective of creating a car that would simply fit the larges...

For the German automaker, electricity is the way, but not alone. In a recent press release, Porsche’s R&D Member of the Executive Board Michael Steiner claimed that while a large chunk of the companies’ investments is going in electrification ...

The term hypercar usually indicates a vehicle sitting at the very top segment of the market in terms of pricing, performance, and customer experience. As one could expect, it is a market reserved for a really small crowd of wealthy. This market ni...

Whenever one says ‘Blockchain’, the first thing that comes to mind is usually Cryptocurrency. This technology whose applications have been studied for several years now, especially in the financial sector, has the potential to change much more. It...

The automotive industry has been one of the most affected by the Covid-19 outbreak so far, starting from China back in January. Sales have already suffered a sharp decrease in the mass market, and everyone is trying to assess what the situation is...

China wants to take the future of supercars by storm. A new generation of start-ups challenging the supremacy of Porsche, Ferrari, Lamborghini, McLaren, and others in the field of luxury cars – sleek, powerful, and fast - is emerging in the f...