UK EV Market: Britishvolt partners up with Pininfarina

  • Brand: Pininfarina
  • Topic: Electric Vehicle Market

Italian iconic coachbuilder and design firm Pininfarina and start-up Britishvolt announced a collaboration to build the first UK EV Battery Giga-Factory. The project is set to bring the UK at the forefront of the automotive industry evolution to compete not only with the US’s Tesla Giga-Factory but also with numerous competitors that are increasingly crowding this space in Germany, Poland, and more.

Britishvolt Pininfarina*Silvio Pietro Angori, Pininfarina CEO and Lars Carlstrom, co-founder of Britishvolt

BRITISHVOLT AND THE UK EV MARKET

The start-up Britishvolt founded just 8 months ago by Orral Nadjari in December of 2019 had a £1.2 billion investment planned to build the largest EV Battery industrial plant in the UK. According to the Financial Times, the company also looks to raise around £300 to £400 million most likely through a reverse takeover in 2021 with the rest of the necessary funds coming from debt and grants.

The selected site is the former RAF base of Bro Tathan near Cardiff. This choice is particularly significant as the new Giga-Factory will be located close to Aston Martin’s new production plant of St Athan. The new headquarter is not only dedicated to the production of the new SUV DBX, as it is happening right now with the activities gradually resuming after the lockdown period but also to all the future Aston Martin’s electric models.

britishvolt pininfarina 2020 2

This will be an important opportunity to create an industrial hub of EV Technology for British manufacturers which could also help to attract important foreign investment as the industry moves toward electrification. It is also something for the UK to maintain its status within the automotive industry and offset the potential negative effects of the Brexit. As Britishvolt’s chief strategy officer Isobel Sheldon said “Even if the demand on UK product is temporarily depressed because of the challenges of Brexit over the next couple of years, there’s still going to be plenty of business that we can supply into”.

The recently founded Faraday Institution in a report completed in mid-2019 and updated a few months ago claimed that the UK risks remaining behind the rest of Europe if it doesn’t update its EV battery production. According to the institution by 2040 the demand will be for up to seven giga-factories with a production capacity of 20 GWh each.

As of now, the UK has only a minor 2 GWh supplier which was previously owned and supplied Nissan in Sunderland.Due to market stagnation, now it risks around 130 workers layoffs out of the 400 total.  

Also, back in 2018 Williams Advanced Engineering (part of the Williams Group which includes also the F1 team) formed a Joint Venture with Unipart Manufacturing Group, partner of Jaguar Land Rover, to build an EV Battery pack production facility near Coventry.

BRITISHVOLT AND PININFARINA

Britishvolt’s plan for a Battery pack Giga-Factory is aid by Italian Pininfarina.

The Italian design firm has heavily diversified its business for quite a few years now. Along with its core activity in cars and transportation vehicles design, it has entered the EV market with its own branded full-electric hypercar Battista, visible in detail here, developed with Croatian manufacturer Rimac. But the firm’s activity in sustainable mobility has stood for much longer. As for other ventures, Pininfarina has also started numerous other projects, ranging from real estate architectural design to aircraft and more. All with an eye on sustainability and low impact on the natural surroundings.

Pininfarina Battista*Pininfarina Battista

It is this wide expertise in design that should complement the project developed with Britishvolt, aimed at 2023, which will include the EV battery production plant and a solar farm. As stated in Pininfarina’s press coverage report:

The priority for Britishvolt was to partner with a company with expertise in this field, that could design a facility that is both sensitive to its surroundings, as well as open and welcoming to the local residents.  

The project is not only conceived to be the first carbon-neutral battery manufacturing plant but also to stand out from the crowd thanks to technological innovation and design beauty. From a marketing standpoint, this is also a great move for Britishvolt, considering Pininfarina’s name and status, as well as its now established presence in the EV mobility market ( in turn connected with another household name such as Rimac, mentioned previously).

With an initial workforce of 1,000 workers, the project is set to increase its capacity up to 35 GWh in the coming years. The new plant would make Britishvolt leader in the UK, but also a serious competitor on the global stage against other big players.

COMPETITION FROM OTHER COMPANIES TO CONCLUDE

Up until now, the two “centres” of the world for EV Battery Production have been the US and Asia (specifically China, Japan, and Korea). With Tesla and Panasonic on one side and LG Chem, Samsung, CATL, and BYD on the other.

Lately, though, the competition is moving toward Europe, which so far, seemed to be left behind even if it is home to a large share of the major car manufacturers in the world. The lion share of this market anyway is still in the hands of three countries’ manufacturers: China, Japan, and Korea. According to a McKinsey Report, in 2018 less than 3 percent of the global demand was covered by manufacturers outside the three Asian countries.

  • Tesla is developing its presence in Europe with the Tesla Giga-Factory Berlin-Brandenburg, or Giga Berlin, which along with Tesla powertrains will produce battery packs. It is not clear yet though, which will be the capacity of the plant.

  • Samsung SDI is expanding its plant in Göd, Hungary with over $1 billion investment for a second factory that will bring the production up to 10 GWh.

  • LG Chem is building a plant in Wroclaw, Poland, predicted to open in 2022 and reach a maximum output of 70 GWh.

  • In Erfurt, Germany instead, the Chinese giant CATL who is set to supply Daimler, VW, BMW, and PSA, with a $2 bn investment by 2022 will complete its plant for a 14 GWh capacity.

  • SK Innovation, an energy, and chemicals company, and the third-largest conglomerate in Korea, has its own site in Europe too. In Komárom, Hungary, SK is realising a plant to supply 7.5 GWh within 2020, with plans to build a second one of the same capacity by 2022.

  • The first European player is the Swedish Northvolt (former SGF Energy). Its factory Northvolt Ett in Skellefteå, Sweden, set to open in 2021 will be completely powered by clean energy and by 2024 should supply 32 GWh with potential for expansion up to 40. In partnership with VW, Northvolt is also establishing a new plant in Salzgitter, Germany called Northvolt Zwei. Construction will start in 2021 with a completion date of 2024 and initial output of 20 GWh.

  • BYD also has its eye set on the European market.

By looking at all these large-scale projects set to be completed in the next one to four years, the market might look already very crowded. It is likely to experience fierce competition in the coming years, especially considering the strong bargaining power that the few large automakers will have with their partnership choice. The market projection up to 2040 by McKinsey though shows such an exponential growth that would allow for multiple players in this segment. The market growth according to them would be much larger than what was predicted by Faraday. The report, in fact, claims that the demand will grow up to a huge range between 0.7 and 1.5 TWh, equivalent to 45 and 95 Giga-factories.

mckinsey report*Source: McKinsey

Are Electric Hypercars disrupting the luxury performance niche?

  • Brand: Pininfarina, Rimac
  • Topic: Strategy & Marketing, Supercars Future

The term hypercar usually indicates a vehicle sitting at the very top segment of the market in terms of pricing, performance, and customer experience. As one could expect, it is a market reserved for a really small crowd of wealthy. This market niche has become quite crowded in just a few years though.

Many new companies are entering this niche despite the Automotive industry being notoriously a sector with really high entry barriers. The reasons for this are various, along with the general direction of the mobility sector and environmental regulations. The nature of the EV itself lowers these barriers. As a product requires less engineering complexity and makes it easier to achieve eye-catching performance and numbers.

Hypercar cover*Lotus Evija

Also, there is much less competition than in the ICE segment where there are so many established names that have dictated the rules for decades. And these big marques (for the most part) are approaching the transition more cautiously to avoid alienating their valuable customer base. The electric powertrain, so far, does not seem to offer that driving experience and diversification that established performance car manufacturers have to maintain.

What do all these cars have in common apart from being full-electric? They are all capable of producing over 1000 bhp (some close to 2000), they are all priced over $1 million (some way more), and have a very limited production run.  

WHO ARE THE PLAYERS?

So, let’s have a look at the companies that are competing in this emerging market.  

As a perfect example of the quick rise of this niche, where small new entrants with no heritage but a strong drive and huge talent I thought to start from Rimac and its latest model, the C_Two. The Croatian manufacturer in just 10 years has risen to prominence and built trust and reputation. Its technological prowess granted the small company a number of high-profile partnerships, such as those with Aston Martin, Koenigsegg, Jaguar, Porsche, and Pininfarina.

Pininfarina Battista*Rimac C_Two

China distinguished itself around three years ago with the Nio EP9, already mentioned in an analysis of the Chinese market here. Japan enters the list with the Owl by Aspark. This one is realised with the collaboration of Italian coachbuilder Manifattura Automobili Torino.

Other upcoming competitors are Xing Mobility’s Miss R, Vanda Dendrobium D1, and Drako GTE.

Nio EP9*Nio EP9 - Source©Nio Media

As hinted before, not all the firms involved are newcomers though.

Another Italian firm entering the segment is in fact Pininfarina. One of the most recognisable and long-standing names in the luxury performance automotive industry. The iconic Italian coachbuilder and design company, responsible for some of the greatest designs in automotive history, unveiled the Battista.

So it is Lotus. Acquired by Chinese Geely in 2017, last year the manufacturer announced full-electric Evija. There is also the well-known Ariel with the upcoming P40, which could be the only exception price-wise.   

Other big OEMs such as Porsche (which already released the Taycan) and Pagani are allegedly already working on their own interpretation of Electric Hypercar.

WHAT ABOUT THE MARKET?

Except for P40 and Dendrobium D1 that have no official production numbers, all the other models listed sum up to just 541 units.

Electric hypercar table

Their production runs start are all set in a four-year span (2017-2021), with 6 of these 9 models scheduled for a crowded 2020. Part if not all of these will have suffered some form of delay caused by the pandemic.  

While they might seem a lot, the numbers do not seem excessive for the potential market size. After all, since the term hypercar became a thing back in 2013 with the release of 918 Spyder, P1 and LaFerrari the production of these million-dollar cars has been constant on the ICE side. The three were produced between 2013 and 2015/16 in 918, 375, and 500 units respectively, an average of 448 units per year. McLaren later added 58 GTRs and Ferrari 210 LaFerrari Apertas. To these must be counted in also those few manufacturers like Bugatti, Koenigsegg, and Pagani that produce between 20 and 70 vehicles of this range per year.


The real difference though is of course in the powertrain technology that many car enthusiasts with the age and wealth to afford these cars do not really accept yet as shown in the chart here. And secondly in the brand reputation and investment value.

While everyone knows that any Ferrari hypercar is going to sell out even before its release and likely increase in value quite fast, the same cannot be said for these EV competitors.

graph

WHAT IS THE OBJECTIVE OF THESE ELECTRIC HYPERCARS?

Arguably not simply making a sustainable business model out of it. The underlying meaning of such products is about building a market and improving technologies that, as it often happens, can be transported later into the mass market. But some of these companies, even if it might look like it, clearly do not compete with the same objectives.

Generally, it is about innovation excitement, and reputation. But established OEMs build on their own brands to solidify their status in this new niche. Newcomers instead have to prove something first in order to make it as worthy competitors.

Rimac did it by being one of the first entrants and later diversified its model by establishing numerous partnerships. Nio did it by shocking the industry with the EP9 record at the Nürburgring and showing they were not just about numbers and straight-line speed. Then they diversified as well into other services and most of all they introduced SUVs for the mass market (with more to come).

THE BRAND STILL COUNTS BUT…

Even with new and unconventional technology, the brand still plays a key role. Not only as a status but as the expertise behind a vehicle and the trust that it inspires. The confidence that whatever the final product is like, it will have been worth the investment with potential gains in the future is not something that every company can guarantee. But it is what allowed Lotus to quickly sell out all of its 130 $2.6 million Evijas, and Pininfarina, even if just at its first branded model, to sell over two-thirds of its 150 $2.5 million Battistas right after the presentation.

Pininfarina Battista*Pininfarina Battista

Another one that performed this trick though is Rimac. In just three weeks after presentation at Geneva almost sold out the 150 $2.1 million C_Twos. The company is just 10 years old, so not much about heritage. This indicates that in this era, along with the brand, talent, and charisma (showed over and over by its founder Mate Rimac), a focused vision of the future and innovation play an increasingly and almost equally important role.

OVERALL…

The electric technology lowered the entry barriers in the automotive industry significantly. As a consequence, many new companies appeared on the market, especially in the East. The high-performance segment experienced unusual growth too.

Established brands are moving in the same direction. It is not accidental that brands like Pininfarina that never produced cars under its own name, and Lotus which was bought by a Chinese firm and needed a revamp got there first. Older high-performance car brands with a strong tradition such as Aston Martin, Ferrari, Lamborghini, and Porsche are approaching their flagship cars more cautiously by mainly developing hybrid powertrains for now.

Some new OEMs managed to carve their own names among the industry’s serious players, but it is still a rare feat. Even if new technologies and big numbers offer this opportunity, it will be highly unlikely to see these new competitors substituting long-standing marques. Nonetheless, there is a partial shift in the new generations. Other factors like environmental awareness, connectivity, and future-proofing gain importance and could bring a more significant change in the medium/long-term.

CATL and Tesla: how China is winning the EV batteries competition

  • Topic: Electric Vehicle Market, Finance

The current EV battery industry, with a few big companies, is very much an oligopoly. And the major ones all come from Asia, Korea, Japan and of course, China.

Chinese CATL (Contemporary Amperex Technology Limited, or in Chinese 宁德时代 – Níngdé shídài) has got the spot as the largest EV battery manufacturer in the worldfor a while now. Already in 2018, CATL signed deals with VW who has a major presence in China which is also its major market, but also BMW and Nissan. It raised RMB 5.46 billion (£623 million) becoming the leader over Panasonic, which is famously in partnership with Tesla for the EV batteries production. At the end of the year, it posted a 48 per cent year-on-year revenue growth, reaching RMB 29.61 billion (£3,2 billion).

HOW IT STARTED

catllogo

This huge success has been initially driven by subsidies of the Chinese government directed at creating the optimal conditions. At the beginning of 2017, Beijing released a list of EV battery manufacturers eligible for incentives and all the foreign manufacturers were excluded from it. This decision created a strong conflict with the two major companies already present in the Chinese market, LG Chem and Samsung SDI. The restriction has later been eased but under its duration has probably given the edge to CATL over its competitors in the domestic market.

CATL, which according to Reuters is still the largest EV battery manufacturer, has in the meantime added to its customers Daimler, Volvo, Toyota, and Honda. The Chinese company after its big expansion in China is also building its first plant in Germany and looking at the US as well. For CATL this could be an opportunity to leverage its position in the largest automotive market in the world to extend its partnerships with European manufacturers even outside the domestic market. Panasonic still follows, then come Chinese BYD and the South Koreans LG Chem and Samsung.

Having secured deals with big groups like VW, BMW and Daimler could give CATL access to luxury performance brands under large group umbrellas too (Bentley, Bugatti, Lamborghini, Rolls-Royce).

CATL IN THE SHENZHEN STOCK EXCHANGE

The current expansion in the Chinese domestic market and the numerous partnerships make CATL prospects really strong for the future and its shares appreciation shows the trust of its investors. Since its IPO in mid-2018 on the Shenzhen stock exchange, its shares have more than tripled their value from RMB 53 each to over 169.  There has naturally been a slight decrease in the last two weeks caused by the current coronavirus outbreak emergency.

CATLgraph*CATL share price 1 year graph

Despite this last slump, from which the company will arguably recover once the situation is stabilised, CATL has experienced a continued and stable growth. Its appreciation started accelerating in November 2019 when talks with Tesla began. But over a week at the beginning of February, the stock experienced a big jump upwards as it is clearly visible in the graph. Once again, as it often happens these days in the electric segment of the automotive industry, this sudden appreciation has its roots in a big announcement that involved Tesla.

A NEW DEAL FOR THE BIGGEST AUTOMOTIVE MARKET IN THE WORLD

catlfactory

Rumours about a deal between the battery maker and the American car manufacturer, which have been later confirmed, started to spread at the beginning of last month and the market was quick to react. Tesla will use CATL batteries for its China-produced EVs in the new Gigafactory built near Shanghai. The deal is expected to produce important results as Tesla looks to strengthen its unique presence in China, without forgetting that it is already the first automotive company to access the Chinese domestic market without the obligation of establishing a 50-50 Joint Venture with a Chinese partner.

And China to become a global leader in the sector through another partnership with the firm producing the best-selling electric car in the world, the Tesla Model 3.

More importantly, according to a CATL announcement, the company is going to provide Tesla with Lithium Iron Phosphate batteries (LFP). Despite having an inferior energy density compared to those using lithium cobalt oxide, LFP batteries should have a higher specific capacity, lower cost, and toxicity and be more sustainable. It avoids, in fact, the use of cobalt, a rare mineral whose mining, mainly happening in Africa, has caused numerous discussions around ethical and environmental issues, which I have also analysed in a previous article.

THE STRATEGIC SIGNIFICANCE OF THIS PARTNERSHIP

On Tesla’s side, the move makes sense not only to have access to a potentially crucial technology but also as a point of contact with the Chinese market. If it is true that not being forced to form a JV in China grants Tesla a stricter control over its technology and know-how, having a partner in such an important foreign market has been also key to the success of many other companies before. This will also mean avoiding import tariffs and other costs connected with imports. Arguably, apart for its most obvious reasons, the deal is also beneficial from a strategic point of view for both parties. Tesla has a reliable partner with insidership network advantages, CATL gains a huge exposure and more investments along with an important partner.

evbatteries

To strengthen even more the Chinese company’s position, there seem to be troubles on the horizon for its main competitor and Tesla’s first partner, Panasonic. Tensions between the two began in 2019 when Elon Musk blamed the Japanese batteries manufacturer for constraints in the production of the Model 3. News started to spread regarding Tesla vertically integrating the batteries production to reduce its dependence on Panasonic. As for 2020 though, the JV between the two turned profits for the first time, following the strongest financial year yet for Tesla, which I also discussed here. On the automotive side then, things seem to be improving, but last month it was also announced that Panasonic and Tesla would end their collaboration on solar cells. Once again, due to tensions over production issues and differing objectives. Tesla turned once again to China for the solar cell supplies. If such an important partnership was interrupted this would bring further advantage to CATL, especially as it moves in Europe and potentially in the US.

TO CONCLUDE

Along with the results of this partnership in the Chinese domestic market, a key role to lead the industry will be played by expansion and exclusive deals in Europe and the US, as well as technological advancements toward better environmental and production sustainability.   

As of now CATL seems a strong investment option. With profits doubled year-on-year in H1 to RMB 2.1 billion (£232 million), a portfolio of deals with the most important car manufacturers in the automotive industry, and a partnership with great potential and ongoing expansion plans in the other two major continents.

Tesla is the world’s second most valuable car company. Is it worth investing in?

  • Topic: Electric Vehicle Market, Finance

As I am writing this article, Tesla shares trade on the NASDAQ for around $750 each. Its market capitalisation is currently well over $100 billion and has overtaken Volkswagen as the second most valuable automotive company in the world. It is now second only to Toyota. This astonishing growth is the result of a really positive year for the EV company.

teslamodel3

 

The price of Tesla shares fluctuated heavily over the past two years on average between the $250 and $350, with sudden movements happening at every minor news or report. The Model 3 ‘gamble’ worked out exactly as Elon Musk has predicted.

The new affordable and futuristic EV has been a big hit, but production issues hindered its success until mid-2018. Later, as the situation improved, and production numbers increased the model got the recognition Tesla hoped for. It was the best-selling premium-vehicle in the US in 2018.

Q1 of 2019 still saw slow sales and delayed deliveries to the following quarter. Production and deliveries have gradually improved throughout Q2 and Q3 with Model 3 substantially pulling up the entire company with 60,000 to 79,000 vehicles per quarter. Models S and X together did not reach the 20,000 units. Some issues and uncertain financial results drove Tesla shares valuation as low as $176. Along with this, the official presentation of the new Model Y has been delayed to 2020. This new crossover according to Musk should outsell all the other models combined, which is arguably likely considered the current market trend with SUVs and crossovers sales.

WHAT HAS HAPPENED EXACTLY THEN TO MAKE TESLA SHARES SKYROCKET THIS WAY?

First of all two of the biggest commitment of early 2019 were maintained. The first was to sell between 360,000 and 400,000 vehicles in one year, 500,000 even, if deliveries in the new Gigafactory in China had started early enough. Tesla closed the year reaching sales of 367,500 units. Secondly, the Shanghai Gigafactory did not start its deliveries in 2019 but was indeed established very quickly, setting Tesla in a really favourable position for the future. Because now, not only it is within the largest automotive market in the world, but it is also an industry regulated by a Government that is investing massively in developing an EV infrastructure and market as quickly as possible. Moreover, avoiding import tariffs will likely play an important role in Tesla’s endeavour in China. Its shareholders and new investors showed their trust and satisfaction at this news right away. Its shares in just two days, from October 23rd to the 25th jumped from $250 to almost $330, as can be seen in the graph below.

Moreover, Tesla is the first foreign automotive company in history, to be allowed to set up a wholly-owned subsidiary in China without being imposed a 50-50 Joint Venture with a Chinese partner, as it happened to every other competitor before. This naturally grants the American company to preserve its technology and know-how while avoiding potential risks with tariffs and delivery costs.

In the meantime, Volkswagen Group has been gradually recovering the shareholders’ trust after the emission scandal of 2015 through a major rebranding and massive sales. Its figures this year reached almost 11 million units and has been steadily the highest or second highest-selling brand in the world for the past few years.

How a company that sold just over 350,000 cars in one year is valued more?

The new Gigafactory in Shanghai, as mentioned before, has definitely played an important role in this growth. Secondly, the marketing machine has worked well and consistently all the time. Whether it is the company with new achievements, innovative features, and unforeseen unveilings (i.e. roadster and cybertruck) or its peculiar owner grabbing the media attention with new entrepreneurial initiative, bold claims and even collaborations with social media stars, the spotlight on Tesla never turns off. It works like a proper clickbait machine. This factor made the share ‘hot’ (especially for speculators) but should alert investors.

There are different tools that can be used to select an investment-worthy stock. Rules defined and observed by some of the most successful investors in history, starting from the approach: ‘The only thing you can be confident of while forecasting future stock returns is that you will probably turn out to be wrong’.

A starting point for growth-stocks whose excellent prospects are already well recognised is to look at the price-earnings ratio. Over an almost 10-year period Tesla, being a young company in a capital-intensive sector, rarely registered a profit, meaning its cyclically adjusted P/E ratio (CAPE) would be strongly negative and lose its significance. Despite the profit and positive EPS registered in Q3 and Q4 of 2019, the P/E ratio overall would still be negative.

table*Tesla Net profit/Loss ($ million), EPS, and Outstanding shares volume (2010-2019)

A similar conclusion can be drawn for Tesla’s book value per share. The trend is observable for especially attractive companies, like tech or highly innovative ones. As they improve their prospects, the respective shares are likely to increase in price reflecting less and less their intrinsic value. For this reason, some companies, as great as they might be, risk becoming highly speculative exposing an investor to excessive fluctuation in their stock price which becomes largely unrelated to their actual book value. Finally, Tesla has never paid dividends to its shareholders.

This is just to mention a couple of observable metrics that (along with others) help reflecting a company’s position regardless of the future returns expectations of investors, especially after the entry in the Chinese market. Nevertheless, the trust of its shareholders shows confidence in this renewed industry growth potential but discounts some relevant external factors. Above all, the potential political risk for the Chinese domestic market.

The same metrics for the just overtaken VW, with shares trading at €165.6 and market cap at almost €82 billion, are instead much different. For instance, its CAPE (calculated in euro) is 7.02, with the emission scandal in 2015 that seriously affected the company’s financial outlook. For 2018 alone (2019 annual report is not available yet) is 6.97. VW has also a steady dividend payment record.

Finally, it is mainly due to the 2015 scandal then, that the company, despite the rebranding efforts and the aggressive electrification strategy has not regained yet its previous market value. So, on one hand, there is an attractive company that despite the production and financial difficulties is incredibly attractive and shows good prospects, on the other one that has probably still some time to go to completely recover from its wrongdoing despite the market success.

As of right now then, using value investing criteria, Tesla shares seem risky and significantly overpriced, even for the growth opportunity of the market. Along with the high volatility due in part to its great popularity, there are still numerous factors that could significantly hinder its growth both political and economic. Moreover, the competition in the EV segment is getting fiercer by the day, with new and improving alternatives, many of which just coming from China. The company’s track record is also unstable, even though relatively short and in a very capital-intensive industry. For this reason, while the company looks on a good path to become strong and consistently profitable, it is probably worth waiting for it to stabilise and see if some of these prospects will be realised even when the spotlight turns off. At that moment, Tesla might become a really solid investment in the industry.

Comment below if you don’t agree with this point of view, or if you agree but wish to add your perspective!

China's EV Challenge: Are foreign Automakers up for it?

  • Topic: Electric Vehicle Market, Strategy & Marketing

The favourite slogans of a certain part of experts or news outlets about the automotive industry, especially those involved with Asian markets has been quite ‘menacing’ lately for well-established firms.

It is quite common to see titles such as “China is coming” and the like. We always get the feeling that not only China is way ahead of the competition when it comes to the opening to new technologies such as electric vehicles (EVs) and autonomous driving but also that it will soon dominate the global automotive industry. As China gives up its quest for competition in Internal combustion engine (ICE) cars against established foreign companies that up until today have dominated its domestic market and focuses on EVs, it seems that foreign automakers do not realise that they will soon be overpowered by EVs manufacturers.

Could these companies be so blind? Automakers plans and numbers in the last two years tell a different story.

By looking at the R&D spending in 2017, it is evident a huge gap between the commitment of major long-established car manufacturers and Chinese competitors.

 

This trend continued in 2018. All the top manufacturers have increased their spending (some just slightly). Despite many Chinese automakers not having released their official figures yet, the equilibrium established in 2017 seems to be the same with the exception of SAIC Motor which consolidated its business and registered a good increase in sales.

automakers RD spending

The majority of these resources, employed in the development of more efficient hybrid or fully electric powertrains, autonomous driving, and connectivity technologies are an indication of how seriously big automakers are taking this challenge.

The conclusion anyway is not so obvious, and there are a couple of points to consider. First, many of these big multinationals have a consistent R&D presence right in China, which is creating the perfect environment for this new market rise thanks to the push of government investments. Naturally, all these companies entered this market several years ago under the obligation of establishing a 50-50 Joint Venture with a Chinese partner. Despite Beijing talking about dropping this regulation, numerous high-profile Executives expressed their will to keep these partnerships going. It would be too risky, money, and time-consuming to dismantle such agreements and proceed alone. In the end then, this gives Chinese companies a great opportunity to take advantage of the know-how of their foreign partners and of the potential knowledge spillover of this new ‘EVs-Silicon-Valley’.    

A second factor that plays an important role in this estimate is that many of these newborn Chinese EV start-ups are still fairly small. Thus, they surely could not yet challenge giants such as VW or Toyota in terms of resources. Despite receiving investments from Chinese champions like Tencent, Baidu, and Alibaba, their R&D spending is unlikely to be comparable as well. The mere size though does not automatically translates into success if the firm’s efforts are well-directed. There are remarkable examples from both large and small automakers like SAIC Motor, Nio, or Volvo’s sub-brand Polestar that either with continued long-term efforts or with new and original projects have gained a lot of attention and good profits.

But a large pool of resources also means that big car manufacturers have much more disposable income to rapidly catch up (if needed) in this race for innovation, and they are not wasting time. According to research conducted by Reuters, Global automakers predict a $300 billion (£230bn) spending on EV technology of the next 10 years, mostly directed at China. VW which represents the lion’s share in the last weeks revealed its plan to reach the production of 22 million EVs in the same timeframe by reaching a total of 70 different models (EVs and Hybrids) worldwide.

investment in EV*Source: Reuters

The numbers reflect not only that foreign automakers can cope with the competition but that they also have a clear understanding of the global sector’s direction. Two are the factors that are bound to have a real impact on the future balance of the automotive industry.

The first one is the renewed nationalistic trust of Chinese citizens in their domestic companies. This is a trend that is increasingly evident in different consumer products’ markets. One example is the smartphone sector that saw Apple’s share decreasing in favour of domestic firms like Huawei, Oppo, and Vivo. The government decision of relaxing the 50-50 Joint venture regulation in the automotive sector looks also like an indication of the Party officials' trust in their domestic champions' potential to sustain and win the competition at least in the domestic market.

prices*prices in the brackets are after incentives

Related to this are a slowing economy and a middle class (especially younger generations) that is way less inclined to spend big amounts of money on cars. The price sensitivity represents an additional concern for American automakers caught in the trade war and up against a fierce price competition from their Asian best-seller counterparts.

As the expert, Shaun Rein said in an interview with Forbes, in his survey on 5000 consumers in 15 cities in 2011, 85% of the interviewed claimed to always prefer foreign brands. Only 5 years later, in 2016 this percentage has shifted to 60% in favour of domestic ones. The real challenge ahead then is how to provide a higher value for the Chinese customers in order to overcome this nationalistic sentiment more than the technological development aspect.

Finally, the other major influencing factor is the government's action. China is fully committed to creating the best condition possible for its champions to thrive and consolidate, reducing the dispersion of resources over hundreds of small start-ups. Beijing is doing so with huge investments in the sector (the economic incentives by 2020, if China meets its target of 2 million EVs sales might raise well over £11.5 billion) and in state-owned companies (FAW, Chang’an, Dongfeng, SAIC, BAIC, JAC among the largest). Other governments are taking a much more gradual approach. Naturally, these ‘softer’ policies reflect on domestic companies’ ability to keep the pace and in the long run could hinder their competition opportunities or even the motivation to do so. If they do not see a direct reason to radically change their business model, they could keep their course for too long finding themselves too far behind in the end.

Is the future of supercar electric? New challenges from China

  • Topic: Electric Vehicle Market, Supercars Future

China wants to take the future of supercars by storm. A new generation of start-ups challenging the supremacy of Porsche, Ferrari, Lamborghini, McLaren, and others in the field of luxury cars – sleek, powerful, and fast - is emerging in the fast-growing automotive market. So, should traditional European and American luxury supercar manufacturers be on the lookout?

In the last couple of years, we have seen the Chinese NextEV Nio, funded by tech giants Tencent and Baidu among others first winning a Formula E title, and then releasing its track car Nio EP9 that established the Nürburgring record for electric cars. Many more fresh names are emerging in this burgeoning market, such as the start-up TechRules with its GT96 and AT96 TREV (Turbine-Recharging Electric Vehicle).

Nio electric carBy Jengtingchen - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=66784814

The efforts put by the government to increase the production and ownership of electric vehicles are finally paying off. The two major expected consequences are, of course, the crucial reduction of greenhouse gasses and the improvement of China’s image in the eyes of the rest of the world. But the technological innovation deployed to achieve these goals has been an astounding achievement in itself.

And what a market this is. Only in the last year, China’s domestic share of electric vehicles (EV) sales surpassed 3%, way ahead of the rest of the world with over a million units, and it doesn’t seem to stop. China is aiming for 1 million EV sales in 2018, and the numbers look favourable. In April EV sales reached 84,000 units and 94,000 in May, both growing year over year.

China’s automotive market is still the biggest in the world, despite a “modest” 3% growth in 2017 if compared with the staggering growth standards set in previous years. It is also dictating the trends, with a huge SUV share of 42% in the passenger vehicles segment, above the global average of 34%. However, despite losing shares of the SUVs segment in favour of Chinese manufacturers, foreign firms are still dominating.

It might come as a surprise then that the New Energy Vehicles (NEV) sector is exactly the opposite. China has the lion share of its own market. So, what is going to happen to the supercar market? Is this trend going to reflect on the luxury segment too?

Undoubtedly, big brands are gradually adapting to the new trends and society’s requirement for greener vehicles. Ferrari, McLaren and Porsche’s last generation of hypercars, new models delivering even more extreme performances, all featured the hybrid technology, even though applied in very different ways.

Luckily these historic brands are not spooked by the competition and rightly so. Surely not more than by the risk of losing their identity. As Lamborghini’s CEO Stefano Domenicali said in an interview it would be impossible for the company to suddenly shift toward pure electric technology. Such change requires time and the right technology, in order for them to remain faithful to the brand’s values. Customers do not buy Lamborghini (or other luxury supercars) just for the image, but mainly for each car’s specific driving experience, made of excitement, vehicle behaviour and engine sound. Against all odds, they recently showed their potential and vision of the future with the fully electric Terzo Millennio, like Porsche is doing with its Mission E. The customer and fan base though would most likely refuse to accept the abandonment of these brands’ roaring legacy. 

The same must be true also for the other big competitors, that still follow the laws of the market and sales in the dominating trend of SUVs diffusion. While Porsche has by now a long-established presence in the segment, amidst many critiques by purists, Lamborghini unveiled a few months ago the Urus, its own very personal 650 horsepower idea of a sport utility vehicle. Ferrari also will soon follow releasing its own SUV that should properly address this growing slice of the market while creating a new breed of cars that has already been defined as Super SUV.

Lamborghini Suv urusDi Alexander Migl - Opera propria, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=67287264

In the meantime, in fact, established European supercar brands, still rely greatly on the US market that is the largest for this segment, but in China environmental policies’ restrictions have not affected significantly their sales. Porsche represents an exception with yet another success in 2017 thanks to a +10% sales in China that remains its biggest single market. More importantly, in the end, the import tariffs reduction announced by President Xi will positively affect mainly luxury brands that rely only on imports.

Going back to the NEVs popularity surge then, as of right now, it touches only the farthest segment from the luxury one. The 20 best-selling EVs in fact are all small and cheap cars that accommodate consumers thanks to the low prices and the ease of obtaining a license plate instead of long and expensive auctions or lotteries necessary in tier-one cities.

Finally, we will probably see more and more opting for a solid hybrid solution, closer to Porsche’s 918 idea. But it looks like for quite a few years more, the customer base that can actually afford one of these wonderful pieces of engineering will keep preferring the character and excitement of the roaring internal combustion engine over the silent but apparently soulless electric one. No need to hurry then!

The ingredient that can make or break the new car industry

  • Topic: Electric Vehicle Market

"If cobalt falls into the hands of the Chinese, yeah you won't see electric vehicles (EV) being produced in Europe, etc. They are waking up too late.

I think it's because the car industry has never had a supply chain problem before".

During the 2018 FT Commodities Global Summit in Lausanne, Switzerland, Ivan Glasenberg, CEO of Glencore, the biggest cobalt-mining company shared with Reuters his vision of a future in which “[China is] not going to sell batteries to the world, more than likely they’ll produce batteries in China and sell electric vehicles to the world”. Much anxiety spreads over the development of this commodity’s market because cobalt is a key chemical element of the new generation of batteries powering consumer electronics and EVs, for which is the most expensive component.

To avoid the risk of a monopoly, companies acknowledge the need for a shift from cobalt. Decreasing the industry reliance on it has also other important benefits, such as reducing exploitative extractive practices in the developing world and helping tackle climate change faster and more effectively.

But is there any viable alternative for these Western batteries and EVs manufacturers that are – in the words of Ivan Glasenberg – “waking up too late”?

First, why is this question so important? Nowadays, the price of an EV battery averages the $200 per Kw/h, making it still too expensive compared to the benefits it can provide in the eyes of the average consumer. Despite a price drop of 70% in just six years, it is increasingly difficult to further reduce costs while improving battery efficiency. Analysts say that EVs will be comparable to those of internal combustion engine (ICE) cars price when the Kw/h cost falls to $100, and they forecast this will happen around 2030.

cobalt cave

Most of the global cobalt reserves come from the Democratic Republic of Congo, and about 80% of the chemical mined is refined in China. Other resources shipped especially in Finland, are still owned by China Molybdenum, the second-largest mining company after Glencore, and partially owned by the government. 

Many experts are worried about the potential Chinese monopoly over global cobalt resources. In fact, not only China owns the bulk of the global cobalt chemical production (), but GEM, a Chinese battery recycler, also signed an agreement with Glencore itself for a third of its cobalt production over the next three years.

An expected surge in EVs popularity could push the cobalt demand from last year’s 9,000 tonnes up ten times in less than 10 years. This would eventually sharply increase prices as well. Fairly stable in 2016, varying from $22,000 per tonne to $29,000, 2017 has seen a continued growth that peaked just on March 1st, 2018 at over $93,000 per tonne.

A research by Xianlai Zeng and Jinhui Li of Tsinghua University in Beijing, published in November 2015, claims that due to its scarcity and the increasing demand for consumer electronics and electric vehicles in China, cobalt reserves would sustain the market only until 2021, even if all the end-of-life products were recycled. To extend the supply potential up to at least 2035 an effective recycle loop of cobalt-containing waste is also needed.

The scarce nature of cobalt, the increasing prices, and the fear for a monopoly over this crucial market are bound to push forward alternative and more efficient technologies. There is also the very relevant ethical problem of cobalt mining that often involves children labour. Different companies are researching and none other than Panasonic might already be onto something.

electric car

The battery manufacturer, Tesla’s partner since 2010 and sole batteries supplier, has already substantially cut down the use of cobalt in its own batteries says Kenji Tamura, the head of Panasonic’s EV batteries business. In fact, Tesla’s recent Model 3, achieved the highest energy density in a battery while reducing the cobalt use and a Kw/h price below the industry average at $190.

Forecasting a cobalt shortage in the not-so-distant future, Panasonic is actively developing a new technology to eliminate the dependency on the rare chemical. While in initial models cobalt accounted for a quarter of the active metals in a battery, the proportion has already been brought down to around 5% with the aim to reduce it to 0.

Panasonic is not the only one researching for a breakthrough in lithium-ion battery technology. In Ithaca, in the state of New York, a start-up called Conamix founded in 2014 has also raised several million for its project of a cobalt-free electrode.  

This single new technology development is extremely interesting to follow as it will have a notable ripple effect on many aspects of society’s life, from human rights to climate change control, to the balance of countries’ economic power. 

China automotive market: Real openness or concealed protectionism?

  • Topic: Electric Vehicle Market

A look at China's strong will to become the world’s leader in the new energy vehicles (NEV) market through cycles of policies and the implications of it for foreign manufacturers. Big car manufacturers may well have claimed victory when China’s Government finally shook its domestic market restrictions – but it’s a victory tainted by some important setbacks. The Middle Kingdom is showing real signs of openness, having relaxed regulations of over 20 years’ standing. However, the overall situation is less simple than it appears, and investors should approach this new development with healthy scepticism.

A few weeks back President Xi confirmed a reduction on car import tariffs from 25% to just 15%, which while still being higher than those in the US and EU (respectively 2.5 and 10 percent), represents an important signal toward greater openness. More importantly, China’s state planner is finally abrogating the 50% ownership limit in joint-ventures for automakers entering the Chinese market. This policy would come into effect in the internal combustion engine (ICE) segment by 2022, by 2020 for commercial vehicles and for EVs as soon as this year, probably along with the 2018 revision of the Catalogue of Industries for Guiding Foreign Investment (外商投资产业指导目录). Some say that this decision should ease the disputes on trade with the US and the tensions with president Trump threatening higher import tariffs on Chinese goods. The hypothesis though does seem too weak for such a drastic change, and Chinese officials publicly denied it.

bmw electric car

So, is China deliberately forcing competition on its own companies or do they still want to dominate their market?

The answer lies in the middle. Removing the ownership cap proves that China has finally enough confidence in its own champions (helped by national and local incentives), but the process has been long and complicated.

It was back in 2009 that China became the world’s largest car market (Ministry of Commerce of The People’s Republic of China 2010). The same year it began introducing policies to reform the automotive industry. Its strategy favouring the adoption of NEVs was called ‘Ten Cities Thousand Vehicles’ (十城千辆). The program was intended to encourage technological innovation and competition. It ended up increasing the protection of local companies and technologies that caused more fragmentation and provinces incompatibility.

An updated version of the policy was implemented in 2013. In 2009, the focus was mainly on public transportation, this time instead the private sector was involved right from the start. The regulation covered battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and fuel cell electric vehicles (FCEV). Hybrid electric vehicles (HEV) though were excluded from the subsidy eligibility, even though during the first policy’s period they were the most successful among customers.

Beyond China’s plan to boost mainly purely electric cars sales, this trend highlights an important fact. The ability to create new markets is linked to consumers' preferences. Their choices have strong implications for environmental policies and local and foreign automakers. If tastes are overlooked it is difficult to coherently evaluate the outcomes of new regulations. SUVs diffusion is a good example: they accounted for 40% of car sales in 2017 despite their lower efficiency in terms of consumption and emissions. How to offset these disadvantages in favour of environmental-friendly passenger cars, is an important factor for Chinese decision-makers.

But this isn’t the only challenge. The local governments’ strong independence that not only created a double layer of policies but spurs conflicts between firms: the result is today’s over 100 brands licensed to produce cars. Thus, China is aiming at a market consolidation, which involves two main factors. One is the rising standard in quality requirements by Chinese consumers, and secondly the threat of phasing out the incentives and rebates by 2020 introducing also a production quota for NEV.

ev plug

So, what does all this mean for foreign car manufacturers?

Except for the joint-venture, the only other option for foreign carmakers was the Foreign-invested Partnership introduced in 2010 as a more flexible way for foreigners to enter the market and for Chinese brands to seize technological and managerial capabilities rather than capital.

On January 7th, 2017 the Chinese government rolled out a policy that would have allegedly forced foreign manufacturers to demonstrate the capability to cover the whole production process of EVs. Many carmakers concerned about the idea of being forced to hand proprietary technology to Chinese firms complained saying that this policy breached WTO regulations.An official criticism of the EU

Chamber of Commerce in Beijing was filed as well, forcing Chinese officials to clarify that no technology transfer was mandatory. 

The new possibilities granted by the opening of Chinese domestic industry instead will allow more freedom of strategic approach to the market. Tesla, which has been importing cars in China and in 2017 negotiated with Shanghai over the possibility of establishing a wholly-owned industrial plant would benefit the most from it. They did not want to transfer their knowledge to a Chinese partner through a joint venture with the risk of losing their competitive edge.

It might strike as surprising then that many traditional car manufacturers from Europe, Japan, and the US confirmed very quickly their will to maintain their joint ventures, even though the higher industry flexibility was surely welcomed.

First, even for huge firms such as VW, BMW, Daimler, Toyota, Ford, and GM, it would likely be very expensive to ditch their existing agreements. Secondly, changing the ownership balance of these well-established partnerships, could hinder profits, create conflicts, and even incur retaliation with state-owned manufacturers involved (and local governments that back them). These factors have given Chinese decision-makers enough confidence in the fact that foreign automakers are already too dependent on their local partners. So, despite the initial pressure that local firms will face, they now appear to have enough knowledge and resources to adapt and put up with a strong competition.

mercedes ev concept
Finally, there is the matter of battery packs, the most expensive component of EVs, and the stage where most of the technological competition is fought. Despite having fewer media coverage, some protectionist measures could strongly influence foreign automakers' strategy and competition with the local ones. The Ministry of Industry and Information Technology (MIIT) published a list of EV battery manufacturers whose supplies would make a car model eligible for subsidies. For over a year all foreign companies were excluded. This created a big case with the Korean LG Chem and Samsung SDI that were forced to either close their plants or rely on export, to the advantage of Chinese major players CATL and BYD. If this regulation is maintained, in the long run, it would force foreign manufacturers to rely on Chinese firms for the supply of this expensive component (VW and Daimler already signed agreements with CATL).

Despite some conciliatory signals from China, foreign automakers' position remains far from simple and any strategic choices will still be forced to a certain extent. From China’s perspective, the push toward opening and attracting stronger competition for the sake of faster progress is real, but it must not be mistaken for unconditioned control relaxation.

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