McLaren enters Formula E: into the Future of Motorsport
Another big name joins Formula E. From 2023, McLaren will acquire the Mercedes EQ Formula E team and join the full-electric racing series. There have been several big names going through the championship already, with some pulling out and others coming...
Lamborghini Releases Huracán Tecnica: Are Sports Cars losing their appeal?
A few hours ago Lamborghini released its latest and probably final version of the V10 Huracán as it approaches the hybridisation of its full line-up. The Huracán Tecnica. According to the Cor Tauri strategy, announced by CEO Stephan Winkelmann, and...
Gender Equality: Women in Automotive and Motorsport
The discussion around gender equality has rightfully become central in every field today, whether it is sport, entertainment, or business. Naturally, in those environments that are still mostly male-led, there is a strong cultural component that is not...
Bentley Beyond100 Strategy: 3D Printing in Automotive
Bentley announces a £3 million investment to enhance its 3D-printed components production. An important initiative for Bentley’s communication and marketing strategy as well as an innovation for the future sustainability and efficiency of the industry....
Gordon Murray’s T.33: How and Why
Just a few days ago Gordon Murray made the headlines again with his company Gordon Murray Automotive (or GMA) and their latest creation. The T.33. Right from the first look, the car seems familiar, yet different from anything else that arrives on the...
India: New Opportunities for Luxury Automakers
As of now, India is the fourth largest automotive market in the world. The luxury segment though accounts for less than 2% of the total due to high import tariffs that can be as high as 100% and due to the unique peculiarities of the Indian market....
Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
NFT in Luxury automotive: Ferrari and Lamborghini jump in
NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...
Circular Economy in Automotive: BMW i Vision Circular Concept
BMW has recently introduced its vision for the sustainable automotive industry and car of the 2040. The i Vision Circular. A compact four-seater developed with the objective of exploring what more can be done by automakers in terms of sustainability....
Customer Racing Programs in Luxury Automotive
Over the last 20 to 30 years, all the manufacturers in the luxury performance automotive segment have developed various racing programs, for GT series and clients' racing. As the customer journey and experience have become increasingly complex over the...
Porsche Vision GT: the Car that Only Gamers can drive
On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...
Restomod: a celebration of heritage as the industry changes for good
The restomod trend in automotive is nothing particularly new but has been gaining traction in the last few years as the core technologies change with digitalisation and electrification. The term indicates cars, usually classic models, that are not only...
COP26: what does it mean for the Automotive industry?
The 26th Conference of the Parties (COP) or United Nations Climate Change Conference is being held in Glasgow these days and will last until the 12th of November. The meeting of representatives from 197 countries is expected to define new improved...
Chip Shortage in luxury automotive: the Perfect Storm
By now, the chip shortage has been going on for longer than many people may think and has affected pretty much everyone in different ways. You might have tried to purchase a product and either got the message that severe delays would occurr or simply...
Will Luxury and Super Sports Cars become Consumer Electronics?
Even though Evs have been around for a while now, it's just in the last two years that every major automaker started a proper race to catch up with Tesla and possibly outrun the rest of the competition. And while initial forecasts predicted that EVs...