Luxury automotive Q1 2022: diversification and changing management
The global automotive industry is still going through a difficult period, with sales in the first quarter of 2022 shrinking in each continent. With negative effects stemming from Covid-19 cases still present despite the general media indifference of...
Lamborghini Releases Huracán Tecnica: Are Sports Cars losing their appeal?
A few hours ago Lamborghini released its latest and probably final version of the V10 Huracán as it approaches the hybridisation of its full line-up. The Huracán Tecnica. According to the Cor Tauri strategy, announced by CEO Stephan Winkelmann, and...
Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
Porsche Vision GT: the Car that Only Gamers can drive
On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...
Taycan outsells the 911: Porsche’s strategy between EVs and iMaker’s Virtual Influencers
In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...
Big Projects hint at Aston Martin and Porsche’s near future
Two big announcements were made by Aston Martin and Porsche just a couple of days ago. This time, however, they are not regarding new cars, but two big projects for new facilities that suggest plans for the two companies’ future. ASTON MARTIN As of H1...
Porsche Mission R: How do concept cars benefit automakers?
Just two days ago, ahead of the presentation at the IAA Mobility in Munich, Porsche unveiled a new electric car concept, the Mission R. The last time we saw a car with a similar name, it was a few years ago and the model was the Mission E, which turned...
Subscription Service for Supercars: Does it work?
Between 2017 and 2018, numerous automakers released pilot tests of their own subscription models versions. Services that, for a monthly fee, would grant a client the choice of a new vehicle among a wide range of options and include insurance, (almost...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...
Beyond Ferrari 2025 First Electric Car: Sustainability in Luxury Automotive
Ferrari just held the Annual General Meeting of Shareholders, and the Exor CEO and current Ferrari CEO John Elkann gave some important statements. The most-reported these days has certainly been the one about the release of a full-electric model by...
The Luxury Automakers and Branded Residences Trend
Bentley Motors announced a few days ago the development of its latest project. A 60-stories building co-developed with American developer Dezer to offer a Bentley branded residence experience featuring lots of amenities. Among these, probably the most...
Marketing Racing #8: Porsche Taycan Marketing and its Records
The Porsche Taycan has been a big deal for the industry since its first appearance as a concept under the name Mission E. It was the first long-standing established luxury manufacturer to start the production of an electric vehicle, which is something...
Automotive Social Media Marketing: Porsche’s Electrification, Heritage and Motorsport
In today’s luxury automotive sector Porsche is one of the most influential and successful brands on the market. This is due to its long history of excellence, its achievements in motorsport, and the overall status that the brand has reached. But there...
5 Christmas Automotive Social Media Marketing Campaigns
As this strange 2020 draws to a close, I thought it would be fun and fitting to review the best social media marketing campaigns and different approaches used by the luxury automakers over the Christmas period to either celebrate the holidays or give...
Porsche’s bet on Automotive Future: Synthetic Fuels Explained
For the German automaker, electricity is the way, but not alone. In a recent press release, Porsche’s R&D Member of the Executive Board Michael Steiner claimed that while a large chunk of the companies’ investments is going in electrification and...